One great feature about Vimeo though is that they allow you to change or update a video without having to change your URL and losing your comments and statistics. Optimize: Since YouTube is linked with Google, it is important to optimize your YouTube videos and channels with keywords that you want to rank for. You may also want to consider adding a transcript to make full use of keywords and relevant keywords. Be Unique: Since YouTube has so much competition, before creating and launching your videos on YouTube you need to find a way to stand out from the crowd.
What can you offer people they would give them an incentive to follow you? Look at the competition and see what they are doing, how can you do it better or differently? Remember that consistent branding and messaging will help you set you apart as well. Making your YouTube channel unique is very important to ensure that you stand out from the crowd. Video Thumbnails: Video Thumbnails are what get shared and incentivize people to click through to actually watch your video.
Designing captivating and intriguing video thumbnails is extremely important. Use high quality images and bold, simple titles to make them stand out. If you prefer Vimeo over YouTube, it is certainly a good option for marketing your videos within a specific niche and prefer quality over quantity. When people comment and provide feedback on your videos, respond, and start a conversation. Promote: Due to the fact that Vimeo has a smaller community, it is extremely important to cross promote your Vimeo videos on your website and social media channels like Facebook and Twitter.
The best way to include your Vimeo videos on your website is by embedding them with a social media aggregator. Viewers can enjoy your videos without ever having to navigate off of your website. If you can successfully optimize, stand out among the competition, and promote your videos, YouTube will reward you. For companies that offer courses or training and want higher quality videos without any ads, Vimeo is the best option.
In addition, if your target audience is comprised of creators and artists, Vimeo would also be the preferred platform for your video marketing strategy. So which is better for your marketing strategy, YouTube or Vimeo?
Have you decided which is better, YouTube or Vimeo? Which one will you choose? Share your thoughts in the comments below! The Juicer Blog. Try our free Social Wall. Juicer Startpage. Juicer Blog. Getting Started. Try out Juicer's social wall Aggregate all of your brands' hashtag and social media posts into a beautiful social media wall on your website. Try for free! Blog Home. Posted November 11th, by Katelyn in social media management tips Juicer social media integrations What is YouTube?
If your target audience is in a different continent than the US you should adjust the beginning of your campaigns. When putting together Instagram stories , think deeply about the number of story slides you need to tell your story. Each slide should have a single clear message or goal and your fully assembled story should include a clear hook and CTA. To make sure your audience sees all of your work, aim for 1 — 7 story slides at a time. When it comes to grid video, keep it under a minute, then be smart about your packaging.
Pick a thumbnail that makes it stand out in your grid — or even that explore page — and include on-screen text or captions to capture the interest of the many, many people scrolling through their feed while on mute. IGTV allows you to break out of that second limit and send users to a longer, more comprehensive video experience.
Utilize that time to get your people further down into the funnel: offer them more information than you can in a simple video ad, but make sure not to overload your audience with info, either. Instagram is the most popular Monday-Saturday.
Posting before work hours and after work is a popular strategy for brands who are looking to reach potential customers with a small window of increased activity between PM. After all, the kids are getting out of school and people need an afternoon break to scroll their feeds.
Luckily, Instagram also has basic analytics for Business Accounts, so you can explore the data for your particular account or brand. A recent study found that videos that ran between 43 — 45 seconds were more likely to be featured by Twitter and had the highest engagement rates in-feed. Keep your Twitter videos and copy! For direct to consumer conversations, Saturdays and Sundays are your most popular days communicating with your users. While your customers are still on Twitter during the workday they are less likely to click through and complete a sale than they are during the weekend.
We recommend tweeting between 12 — 6 PM and pinning your most important video content to the top of your Twitter feed is always a good idea for new customers who are visiting your Twitter page for the first time. The social media platform for business-oriented users, LinkedIn has evolved into a very popular site for all types of video content. The same study found longer-form content drove just as many clicks as shorter videos.
LinkedIn is the B2B social media network par excellence. Your posting times should comply with office hours where your audience will most likely be working. In other words, stick to mid-week to avoid a case of the Mondays or the Friday slump. There's also the Pro plan for customers who are using Vimeo for commercial purposes; this plan offers unlimited uploading with a 25GB limit per file.
Members who've signed up to Vimeo for free and don't pay a charge to use it can upload videos that are any duration in length. However, uploads cannot exceed MB per week in terms of total transferred data. There are also limits of 10 files per day and MB per file. Files can be re-downloaded in their original form up to a week after the original upload date, after which point they can only be downloaded in the optimized MP4 format they've been converted to on Vimeo.
Up to one high-definition video x pixel frame size can be uploaded every week. As with the basic plan, there is no limit on the duration of your videos, provided they fit within these restrictions. Another benefit of upgrading to a Plus plan is that you always have access to your original source files, should you wish to keep them.
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