Page and Brin, who were having trouble coming up with a logo for their soon-to-launch search engine, asked Kedar to come up with some prototypes. Left: "It was very clear from the very beginning that they wanted to go with a logotype as opposed to just a logo," Kedar says.
With this first version, Kedar wanted to keep the majority of the text untouched so the legibility was still intact, while adding some playfulness by bringing primary colors and two-dimensionality to the Os.
The pattern here was used to visually imply that something goes on ad infinitum. According to Kedar, "Brin and Page liked this because it looks a bit like a Chinese finger trap. To summarize the movie quickly, Wilson and Vaughn learn over time that though they are different, they also fit into Google because of their unique salesmanship abilities and innovative ideas that the younger generation could not see or understand.
This is the heart of what Google is about: innovation, creativity, and technology. It is the marriage of the old and the new, the colorful and the black and white, that allows them to recognize all types of talent, intelligence, and innovation from all corners of the world.
So back to our question on whether or not the Google logo follows the philosophies of the company. I believe that it does. This shows how different kinds of people with different skills and talents can work together as long as their goal is the same. Think about how this applies to your logo and whether or not the colors you have chosen and the style that you are portraying is representing your business in the best way.
Additionally, they provide free food, free child care, rest time, activity time, and all of the other incentives and opportunities that are supposed to inspire growth and creativity.
But we can certainly learn some lessons from their business practices and the way that they make their employees feel at home. How does your logo reflect your business philosophies?
If it needs work, we can help. How about creating a great infographic with the colors of your brand included? When you can capture your branding and colors within a professional infographic, you are well on the way to communicating the value and the branding that you need to catch the attention of your most coveted customer base. Google says that the new design will be rolling out across all of its products soon — in fact, it's already on Google's homepage, with a cute animation that wipes away the old logo and draws in the new one.
So why did Google decide to make the change? In a blog post, Google discusses how much technology has changed how we interact with its products and with the internet at large. It doesn't really settle on a specific reason that a redesign was needed, but it says that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer — it's a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser.
Google writes that its new logo is meant to reflect "this reality and [show] you when the Google magic is working for you, even on the tiniest screens. Making the logo look good on small screens seems to have been a major consideration. The new, simpler lettering is supposed to scale better to smaller sizes, making the wordmark more distinct and easier to read.
You can also see the new Google "G" beginning to appear across its services. Subscribe to get the best Verge-approved tech deals of the week. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.
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